Started by siblings Catherine, Dave, and Geoff Cook in 2005, MeetMe is a well known social network app that promotes women and men to put by themselves nowadays and progress to know a variety of individuals — it doesn’t matter if they’re interested in relationship, a date, or a connection. With its enjoyable chat features and relaxed environment, MeetMe takes the pressure off singles to locate that special someone and helps all of them merely benefit from the connection with connecting on line.


Catherine prepare along with her sibling Dave had been 15 and 16, respectively, when they started at a fresh twelfth grade in Skillman, New Jersey in 2005. It was one particular schools where we all know everyone, having been in identical classes together since preschool.

With good relationships already created and struggling to-break into those social circles, Catherine and Dave decided to produce a website where they were able to fulfill new people at their particular school. They looked to their own more mature brother Geoff, that has knowledge of industry given that founder of and, for monetary support.

By outsourcing some elements they did not have knowledge performing (e.g., web development), the Cook young ones could rapidly introduce (later in order to become in 2005.

Within basic few days, over 400 pupils off their college had opted, and within 9 months, 2,500 occasions a lot more students had joined from schools all over the country.

„that is whenever we realized there was a bigger opportunity right here,“ Catherine mentioned.

They rebranded the company’s goal to feature helping anybody (besides high schoolers) anyplace meet new-people, and myYearbook formally converted into in 2012.

Today with well over 1.1 million consumers of any age, MeetMe is starting to become just about the most popular social networking sites to get in touch and chatting with new people across the world — whether it’s for friendship, dating, or connections.

Fun, Intuitive Chat properties Draw customers In

In 2014, MeetMe users were delivering over 10 million chats each and every day. In 2016, it really is struck doing 30 million, which demonstrates the cam features are most likely the most famous — and impressive — element of this site.

„The reason the cam feature has brought down is we managed to get a lot more real time and easier to deliver chats,“ Catherine stated.

Sufficient reason for 90percent of MeetMe’s traffic via smartphones in addition to normal mobile user using MeetMe on average 159 times per month, the firm has actually mastered the art of „apping“ as well.

„it’s a good idea — if you’re wishing lined up at Starbucks or on a practice system, you should check in and begin a talk. The mobile experience permits much more wedding,“ Catherine said.

MeetMe continually strives to improve not just the quantity of these associations but furthermore the top quality. Presently, they will have a team implementing whatever they call a „recommendation engine,“ using on-site conduct and opinions from members to demonstrate all of them individuals they can be more prone to get in touch with or get a response from should they start the conversation.

They are in addition in the center of altering their own element „Feed“ to „talk about,“ that’ll change from location-based to a broader network that mixes those who need explore interests like fitness, films, or anything else.

„that provide our people the chance to chat a lot more in a group setting, and that is a little more like real life,“ mentioned Catherine, which likened MeetMe to the community club. An on-line Cheers, if you will.

„When you go away, you certainly have one-on-one chats in the area club, but a lot of the time you are with friends. In my opinion that’s crucial that you combine the web and real-world by doing so,“ she mentioned.

A Pressure-Free Environment helps them to stay finding its way back for More

When enrolling in purely a dating site, the method typically contains answering a detailed questionnaire, choosing the right search details off a seemingly limitless amount of solutions, and identifying the best match from thousands — which heavily flights on discovering that special someone. MeetMe is much more about encouraging individuals escape indeed there and connect to others — no matter what it leads to.

In reality, 89% of members say they choose to be pals with some body before internet dating, making the effort to access be aware of the person and make sure the bond really is here. Catherine stated this type of planet assists remove that buying humans mindset that is likely to happen in internet dating.

„when you’re into a discussion or a cam seeking merely hook up and mention something, I think it may feel more serendipitous than if you find yourself scrolling through pages,“ she mentioned. „available people to date, but additionally, there’s really no force to accomplish this. I believe that produces hooking up with folks simpler.“

MeetMe’s Family-Like ambiance Creates a Down-to-Earth Company Culture

MeetMe could have more than 100 staff members now, but it is however a family group event, with Catherine as Co-Founder and VP of Brand method and Geoff as CEO.

„With 1.1 million consumers log in every day, you simply can’t reach that scale without an amazing team that creates this product,“ Catherine mentioned. „we a very fun group, extremely revolutionary, extremely wise, and I also like all of them.“

Another huge difference towards organization can it be is not based out of busy locations like Silicon Valley or ny which are currently diluted with the amount of dating apps.

As an alternative, it may be found in the quaint, pleasant town of the latest Hope, Pennsylvania (that has just over 2,500 residents).

Catherine stated staying in New Hope is one of her favorite elements of MeetMe as it fosters a company tradition which is down-to-earth, relatable, and fun yet still hardworking.

„It really is a very walkable area and has already been ideal for all of our culture since it enables individuals go locations and go out,“ she said.

Final Thoughts

When the Cook family delivered MeetMe alive 11+ years ago, they placed a unique angle on interacting and online dating online. One of their greatest goals in the years ahead will be hold that momentum heading as they look for even better tactics to hook up men and women for relationship, online dating, connections, or whatever it really is they might be interested in.

„We’re merely within tip for the iceberg, generally there’s a lot more we could do to generate top quality contacts, enabling individuals to have longer and better chats with others, and that is quite exciting for all of us,“ Catherine mentioned.